TikTok is introducing a fresh option that enables them to lessen the amount of AI-made videos appearing in their feeds. This move comes as the platform disclosed that it now features more than 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a widespread rollout. This development aligns with a rise in AI-generated material, spurred by new video-generation tools.
AI Content on Other Platforms
Recent reports that almost one in 10 of the fastest-growing content creators on a popular video site only show content made by AI. A significant portion of this material is considered mass-produced AI material, a label for poor-quality, mass-produced content that is often absurd or bizarre.
Our research shows that numerous viewers enjoy content made with AI tools, including digital art to science explainers, and we aim to offer the community the option to increase or decrease of that, according to their own preferences,” commented a spokesperson.
Volume and Proportions
The service disclosed that there are now 1.3 billion videos on its app identified as made with AI. Collectively, more than 100 million media items are added to the app every day, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Members will be capable of limit or boost the volume of AI-generated videos they watch by accessing the topic control setting in the application and choosing “AI-generated content”. Other topics that are already be adjusted under the filter include news, style, cosmetics, and choreography.
Content Labeling and Policies
The platform’s policies mandate users to identify “realistic” AI-made content, and it forbids harmful AI impersonations of well-known individuals or crisis events. Any believable artificial content that is without a tag can be deleted under its terms of service.
In addition, the platform will from now on attach an “AI-made” tag to content made using its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This step is designed to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
The company is also introducing a $2m AI literacy fund for specialists and organizations to produce learning resources about using AI responsibly. This program will benefit non-profit groups specializing in training programming and robotics.
Content Safety Approach
The video-sharing app has defended its content review process, during debate over proposals to cut jobs for numerous content moderators in the UK. TikTok is expected to cut hundreds of positions in its user protection division in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content before it is viewed by humans. The company announced a significant reduction in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”
